EBNP_Impact_Report_2023-2024 (11.06.26) - Flipbook - Page 12
Our Social
Handprint
Transparency &
The Anti-Greenwash
Charter
We do our absolute best to be as open and
transparent as we can with our potential and existing
customers, and the most important thing we can do
is tell them exactly what they are buying. We publish
a full list of the ingredients used in our paint, and
we’re always happy to discuss this with anyone who
wishes to know more. While we’re not the only paint
company to disclose our ingredients, we’re certainly
part of a very small group. In an ideal world, we’d like
all paint companies to declare their ingredients so
that consumers can make an informed choice. After
all, knowledge is power.
In late 2022, we became one of the 昀椀rst signatories of
the Anti-Greenwash Charter, a not-for-pro昀椀t initiative
that helps organisations build trust through honest,
credible sustainability communication. As signatories,
we have introduced our 昀椀rst Green Claims Policy in a
commitment to upholding communications free from
greenwashing.
I MPA C T REPOR T 20 23
